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Vintex

  • Tradeshow ad, direct mail, and promo item
  • Concepts for Vintex tradeshow booth
  • Advertising for Vintex in trade magazine

Deliverables:

Direct mail, print advertising and trade show booth

Challenge:

Vintex needed an impressive trade show booth for their annual Industrial Fabrics Association International Expo in Las Vegas. This show represents the major singular opportunity for sales for Vintex, and therefore it is vital that they stand out among the 500 exhibitors, and stand up to an increased presence from offshore competition.

Execution:

We designed an exhibit featuring the ‘Vintex Market’ which was designed to encourage the ‘buy local’ message for good quality coated fabrics. In addition to a 20-foot panel display, GJA created an interactive environment to demonstrate Vintex responsiveness to a changing marketplace.

A decorative canopy stand, shelving, baskets and wood flooring created maximum visual impact and reinforced the company’s commitment to quality. GJA also developed a direct mail piece and an advertisement to complement the crisp statement made by the booth design.

Results:

The trade show was a huge success for Vintex, attracting increased traffic, boosting sales for the company, and generating many potential sales leads for their agents and distributors.

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