To brand the client’s Facebook page and make it more engaging to a youthful audience.
The Facebook page was created to entice students to enroll in Ontario colleges, inform potential students of college events, and allow a forum for applicants. We developed a youthful and playful design to entice applicants to learn more about college and visit the ontariocolleges.ca website.
Within the first two weeks of publishing, the Facebook page was receiving hundreds of visits daily. Ontario Colleges was impressed by the surge in interest in their activities and the cost-effectiveness of speaking to their audience through new media.