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Jaylor International

  • Jaylor logo identity
  • Jaylor web banner ad
  • Jaylor advertising in trade magazines
  • Jaylor tradeshow display
  • Event materials for Jaylor
  • Channel for Jaylor on YouTube
  • Facebook page for Jaylor
  • Twitter feed for Jaylor
  • Website for Jaylor

Deliverables:

Market research (primary), marketing plan, communications strategy, branding, tagline, ads, brochure, signage, dealer displays, trade show display, website, emails, and social media

Challenge:

To increase Jaylor market share through very aggressive sales objectives and distinctly set them apart from other TMR mixer companies.

Execution:

GJA developed a complete restructuring of their corporate branding, starting with dealer research and writing a marketing plan, which is a service seldom offered by agencies. Once the marketing and communication strategies were developed, GJA began creating a completely distinctive brand identity, complete with a new positioning of the company as the leading authority on bovine and beef nutrition. This resulted in the new corporate theme line; “Because Nutrition Matters®”. Pushing boundaries further, GJA developed a fresh new ad campaign that currently has widespread North American distribution, with impending global exposure. A website, social media set-up, corporate brochure, and trade show displays and promotional elements completed the new corporate positioning and branding package developed by GJA.

Results:

In each of the three years this campaign has been running, Jaylor has significantly exceeded their very aggressive sales targets. As a result, Jaylor has made a strong statement within the Dairy and Beef herd markets in North America.

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