Name development, identity, invitation, brochure, signage, out-of-home ads and event planning
To establish a new educational charity for the Ontario Institute of Agrologists (OIA), and encourage financial support to help articling agrologists meet their professional development objectives.
GJA created a name, tagline and branding package at the onset to establish the Enroot Foundation as a legitimate, successful and fiscally responsible foundation. We developed a communications strategy, defined key messages and began work on a series of collateral materials. These included a brochure and an invitation to the launch, as well as a donor package, bus shelter graphics, signage, stationery and the profiles for typical articling agrologists. GJA also wrote copy for a new website and directed the design.
These efforts came together in a very successful launch of the Foundation, which was managed by GJA communications and included: planning, venue selection and logistics, liaising with suppliers, and management of the creative and technical elements.
Sporting a contemporary and professional new look, the client has moved confidently ahead with its fundraising program, guided by a clear vision for their future growth.