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City of Guelph - Business Retention and Expansion (BR+E) Program

  • City of Guelph - Business Retention and Expansion (BR+E) Program
  • City of Guelph - Business Retention and Expansion (BR+E) Program
  • City of Guelph - Business Retention and Expansion (BR+E) Program coaster
  • City of Guelph - Business Retention and Expansion (BR+E) Program eBlast

Deliverables:

Branded collateral (letterhead, envelopes, and business cards), branded coasters, introduction and thank you letters, press release, brochure, email template.

Challenge:

To introduce the City of Guelph’s new Business Retention and Expansion program to the community.

Execution:

In order to distinguish the Business Retention and Expansion (BR+E) Program from other City of Guelph initiatives and to unify the various stake holders involved with the program, GJA created a unique BR+E logo and introduced program specific colouring and topography to all the collateral and brochure. Wanting to focus on the message of connecting a vibrant business community, GJA created a fresh design that was clean and minimalistic. Guelph is a solid business community with a great new resource for successful ventures is the focal message expressed throughout all the written letters, brochure, email blast and press release created by GJA.

Results:

The launch of the program was greatly received by the community with the client being very pleased with all the collateral delivered, particularly the branded coasters that were given out as thank you gifts to program participants. They were also greatly pleased with the business cards which were a beautifully designed unifying piece for all the associated partners and stakeholders involved in executing this new initiative.

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